RalstonWilliams

“David has great creative ability, but he also cares about his clients, and their entire business. He has created a great brand for my fashion line and, over the time we worked together, become a trusted business advisor.” Mary Beth Currie, Founder/Designer

Mary Beth approached me to brand her new label and design marketing tools to promote her collection to fashion buyers. The first step was to create a mark that would stand the test of time. Inspired by the classic French fashion houses, we settled on a simple wordmark with beautiful typographic features. The tagline “Effortless Style” was written to communicate the stylish garments and dressing with ease. The wordmark’s silvery grey colour scheme was chosen to compliment any garment in the collection while subtlety referring to her customer’s hair colour.

To bring the brand to life, I recommended Chris Chapman, an exceptional fashion photographer, to shoot the collection. Shot in studio on a rich grey background, the photography captures the effortless style that defines the brand. To present the first collection to buyers, a simple but adaptable website was designed. It is fully responsive so the clothes can be viewed equally well on mobile phones, tablets and desktops and it features tools to magnify images and buttons to share them easily on social media.

Mary Beth was a terrific client who gave me the freedom to create an identity that was carefully designed demonstrating that successful branding is no accident.

Scope of work

• Brand identity
• Corporate stationery
• Responsive website
• Print collateral
• Social media branding
• Clothing labels
• Print advertising
• Digital advertising
• email marketing
• Press kit

Photography © Chris Chapman